Black Friday may hit in November, but the winners are already preparing. Stock, media, and fulfillment plans are locked months ahead — your digital experience should be too. Join Contentful’s Charlie Bell and Esat Artug to learn how to de-risk peak traffic, keep pages lightning-fast, and continue the journey customers started in your ads with on-site experiences that actually convert.

What you’ll learn:

• A realistic Q3 → Q4 readiness checklist (performance, scale, uptime).

• Post-click personalization: message-matching paid, email, and SMS traffic.

• Where AI helps (and where a human should stay in the loop) to ship variants at speed.

• Simple, high-impact use cases (loyalty tiers, location, paid-campaign routes).

• How to measure success (lift, CTR, conversion rate) and optimize in-flight.