From insights to personalized experiences

Contentful Personalization closes the loop between what you know about your customers and the content you show them. Identify audiences, personalize experiences, and measure performance — all in one place, without relying on developers.

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An agent that's always on

Contentful’s Optimization Agent understands audiences and tailors experiences, helping you improve performance without extra headcount.

No more tool hopping

Content data, audiences, and personalization capabilities are right in your Contentful workflow, so you can adjust content and publish faster.

Marketer autonomy

Use no-code workflows to easily define segments, build variants, and run experiments — no developers needed.

Achieve more with Contentful Personalization

20x personalized homepage variants

See Personalization in action

All Personalization demos

From generic marketing to personalized journeys. Watch these short demos to see how easy it is to experiment and personalize in Contentful.

Personalization

Segmentation

Create dynamic audience segments to deliver personalized experiences that truly resonate.

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Personalization

Paid traffic personalization

Steer the right visitors to the right experience, increasing conversions for every campaign you run.

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Personalization

Location personalization

Increase performance and break into new markets easily with experiences tailored to any region.

View demo

Personalization

Segmentation

Create dynamic audience segments to deliver personalized experiences that truly resonate.

View demo

Personalization

Paid traffic personalization

Steer the right visitors to the right experience, increasing conversions for every campaign you run.

View demo

Personalization

Location personalization

Increase performance and break into new markets easily with experiences tailored to any region.

View demo

Everything you need to turn content into more revenue

From insight to action, in one conversation

Ask the Optimization Agent a question, and it will recommend an audience and a personalized experience. Suggestions are always grounded in your content performance data and brand standards.

Optimization Agent chat recommending a Winter shoppers audience segment with a Create button.

Insights right in your flow of work

See which content entries are performing best and the audiences with the highest engagement. Then use the Optimization Agent and AI Suggestions to turn those insights into refreshed content.

Four metric cards showing sessions, conversion rates, and small line graphs for content performance insights.

Create relevant experience for every audience

Build personalized experiences at scale with an intuitive interface that eliminates the need for coding skills or developer support.

Test content and features, side by side

Run no-code A/B tests on headlines, CTAs, and banners, and experiment with feature flags. Multi-armed bandits automatically route traffic to the highest performers.

A/B test diagram for new buyers in Paris comparing free shipping and first purchase discount variants.

Define your audience, enrich by data sources

Easily define segments inside Contentful using any customer data source — CDPs, CRMs, marketing platforms — plus AI Audience Suggestions that guide strategy and sharpen content experiences. Profiles grow automatically with every new source and interaction.

Move faster with AI Suggestions

Whether it's testing a new headline, swapping an image, or refining an audience, AI Suggestions offers contextual alternatives to keep every digital experience performing at its best.

Learn about AI Suggestions

Dive deeper with Contentful Personalization

Segmentation

Look no further to power up your personalization strategy. With Contentful Personalization, you can define custom segments based on your data.

Explore

A smiling woman with curly hair in an orange top holding a phone, with UI cards reading "32,598 SESSIONS" and "Variant 1 WINNING".

Content Insights

Use in-depth analytics to inform your decisions, guide your personalization strategy, and increase conversions — right in your Contentful workflow.

Explore

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AI Suggestions

From refining grammar and brand voice to finding the right audience, AI Suggestions help you publish polished, compliant, and personalized content.

Explore

A smiling woman with long red hair holding a tablet, beside UI cards reading "Highly Engaged Visitors" and "Luxury Appeal Enhancement" with an "Add experiment" button.

Segmentation

Look no further to power up your personalization strategy. With Contentful Personalization, you can define custom segments based on your data.

Explore

Content Insights

Use in-depth analytics to inform your decisions, guide your personalization strategy, and increase conversions — right in your Contentful workflow.

Explore

AI Suggestions

From refining grammar and brand voice to finding the right audience, AI Suggestions help you publish polished, compliant, and personalized content.

Explore

Built for the teams driving growth

Marketing teams

Launch personalized campaigns without developer support. Get insights on what's converting, why it's working, and what to try next, eliminating the need to dig through reports.

Product teams

Integrated workflows and a flexible, scalable platform let teams rapidly deliver personalized, data-driven experiences that extend your existing architecture rather than fragment it.

Website teams

Stop switching between tools. Get insights and ship personalized experiences in the same workflow — so you can publish faster, test more, and launch sites that perform from day one.