About the event
You can point to the work: content published, campaigns launched, and metrics reported. For a long time, that’s been enough. But when the question shifts to what’s actually driving revenue, the answer gets harder to stand behind. That’s where teams get stuck.
While 75% of teams rely on engagement metrics to evaluate content performance, only 54% can tie it to pipeline.
Drawing on new research from the “Content and Website Performance Benchmarks” report, Anne Kubacki (Director of Content Marketing, Contentful) and Omar Akhtar (Founder and Principal Analyst, Benchmarker) break down why strong output no longer guarantees results — and how to rethink distribution, measurement, and conversion.
Related resources
What you’ll learn in this webinar:
Ideas to rethink
More content isn't making you more competitive, so what is?
Identify what’s not working
Why content that looks strong on paper isn’t getting seen, and where it’s breaking down.
Initiate change
How to make your content drive results you can stand behind.
Meet the presenters
Anne Kubacki
Director of Content Marketing
Contentful
With 15 years in B2B SaaS, she’s ditched jargon for real stories — drawing on experience from Fortune 500s to unicorn startups — to build creative, authentic content that moves people and fills pipeline.
Omar Akhtar
Founder and Principal Analyst
Benchmarker
Omar Akhtar founded Benchmarker so that B2B SaaS marketers could have real, relevant benchmark data to inform their budgets, assess their performance and fight their battles in the boardroom.
"Teams are publishing faster than ever. AI is everywhere. Tech stacks are growing more complex by the quarter. And yet, many CMOs are still being asked the same question in the boardroom: How does content actually drive growth?"
Chief Marketing Officer
Contentful
2026 B2B SaaS Content Benchmarks
Stop guessing — learn what marketing moves other tech companies are making and how they pan out.
High-impact teams don’t just create more content — they know what “good” looks like. We surveyed 320+ B2B SaaS marketers to understand what goes into this, so you can set realistic targets and focus on work that drives growth.
