2026-01-16T19:40:08.197Z
/events/the-great-content-collapse-ai-buyer-journeys-amer/
About the event
If customers can't find you, they won't come looking.
Discovery no longer starts on your site. AI-generated answers, summaries, and recommendations form first impressions. Buyers form opinions fast, and content that doesn’t appear never gets considered.
AI slop has eroded buyer trust, and old marketing playbooks can’t keep up. Learn how to build a 2026-proof strategy that earns buyer confidence and influences decisions early.
Meet the presenters
CJ Pace
Product Marketing Manager
Contentful
Shannon Ryan
Chief Growth Officer
Valtech
What you'll learn in this webinar:
Where to get started without starting over
How to adjust content structure, trust, and consistency to improve visibility as decision-making moves earlier.
Why brands lose influence earlier than they realize
How AI summaries shape perception before customers ever reach your site.
What earns relevance and credibility upstream
The signals that help content get surfaced, trusted, and remembered long enough to influence buyers.