How to accelerate digital transformation and fuel growth

You’ve seen the numbers telling you that most digital transformations fail, but what you really want to know is how to put your business into the elite group of businesses that succeed. We’d love to tell you it’s just about using our technology, but successful digital transformations take more than great tech. It’s about people, process and leadership. To lead your company through a successful digital transformation, you need answers to tough questions and information on where to invest and how to accelerate your digital transformation strategy.

As a core component of the modern digital experience stack, Contentful is in the trenches with companies that are banking their future on modernizing their digital strategies, processes and tech. We don’t just provide tech; We provide information and support to help our customers leverage that technology and fuel growth. 

This post is designed to answer the questions digital leaders have. Access the information you need today and bookmark this page as a resource as you move though your digital transformation.

Where do I start? How do I accelerate our digital transformation?

Deep dive:

• The digital transformation maturity model

• From multiple CMSes to a single content hub

How other companies have succeeded:

• How DFDS lost its head: Digital transformation and content management at scale

• Webinar: Making the move to a modern stack marketing website (Intercom)

What digital experiences should I prioritize?

Deeper dive:

• The enterprise guide to delivering next-generation digital experiences 

• Why knowledge base content is critical to winning the customer experience battle

• Webinar: Set yourself apart with content intelligence 

How other companies have succeeded:

• Webinar: 3 keys to mastering personalization (TELUS)

How can I build better digital products and experiences faster?

Quick read:

• The digital factory: Get digital products to market faster

• Build safer, better, faster with Contentful’s onboarding experts

Deeper dive:

• Upcoming white paper on getting the most out of your digital investments

• The need for speed: Get digital products to market faster

How other companies have succeeded:

• Webinar: The sweet sound of omnichannel success: Bang & Olufson 

What infrastructure do I need to support a digital-first strategy? 

Quick read:

• Headless, decoupled and Contentful: A non-technical explanation for the confused

• Infographic: The digital factory model

Deeper dive:

• The four principles of modern digital product development

• The Rise of the Digital Factory

• Build vs. Buy vs. Assemble

Analyst report:

• Forrester signals a market shift towards agile CMS

I need technology and processes that can scale and help us expand to new markets.

Quick read:

• Will it scale? 7 questions to ask before choosing a content management platform

Deeper dive:

• Seven dimensions of scale: How to plan for technology infrastructure growth

How other companies have succeeded:

• Webinar: From zero to localization here (SumUp)

How can technology help attract and retain digital talent?

Quick read:

• Why your content management system is driving away top talent

Deeper dive:

• Why Your CMS is Driving Away Top Talent

• Is your outdated CMS making you look bad at work?

What does digital transformation mean for retail?

Quick read:

• Three key components of an agile ecommerce content strategy

Deeper dive:

• Content as currency: How agile ecommerce is transforming retail

• Publish once, sell everywhere: Content infrastructure for modern ecommerce

How other companies have succeeded:

• Webinar: Agile ecommerce that’s runway ready (Victoria Beckham Beauty)

Contentful is more than a content platform

Contentful is the heart of the modern tech stack. With our apps and app framework you can build the digital experience platform you need. Contentful experts and partners are available to help you every step of the way and we love helping customers deliver innovative products and get impressive results. 

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