AI Actions
AI that works where your content already lives
Create more. Repeat less.
More than first drafts
Create, update, translate, and repurpose content directly in Contentful, so every piece is accurate and relevant.
Grounded in your context
Use your existing content, brand, and source materials to create consistent outputs, whether you're updating one page or hundreds.
Control and oversight
Set permissions and publishing approvals, and choose the AI models that work best for you. Audit logs provide clear records of all changes.
See AI Actions, in action
Discover the templates to help you ship faster.
Skip the slog, let AI do the heavy lifting
One tool for every content task
Whether you're starting from scratch or updating existing content, AI Actions help teams tackle every content task without switching tools.
Create new content in less time with AI-generated copy, summaries, and translations.
Give existing content new life by adapting it for different audiences, formats, and channels.
Prepare content for publishing with metadata, alt text, and FAQs.
Bulk edits, one review
Tackle massive content updates in minutes, not hours. Run AI across hundreds of entries at once, then review, approve, or refine changes before go-live.
Roll out changes consistently across campaigns, products, and markets in a single run.
Review and approve changes before publishing to maintain quality and control.
Context that counts
AI understands your content — preventing duplication, suggesting what to reuse, and keeping everything on brand.
Find and reuse the right content instead of recreating it, so experiences are consistent across channels.
Ground AI in the information that matters by bringing in entries, PDFs, and external sources with Variables.
Every detail, perfected
Boost SEO, accessibility, and readability performance with AI recommendations, or create custom Suggestions to meet your legal, compliance, or brand standards.
Improve discoverability with AI-generated metadata for SEO and GEO.
Reduce manual enrichment work so content is ready to launch faster.
AI that won’t break your process
Move fast without cutting corners. Approvals, permissions, and quality checks are baked into every AI Action, so your content stays accurate, compliant, and on-brand—even at enterprise scale.
Use the AI models your organization already relies on without changing your existing AI strategy.
Keep AI aligned with your publishing process using built-in approvals, permissions, and publishing controls.
AI Actions benefit every role in your workflow
Marketing teams
Create campaign content, adapt it for different audiences and channels, and repurpose content without starting from scratch.
Content teams
Reboot your content workflow—batch generating, translating, and polishing entries, all under brand-governed guardrails.
Website teams
Handle localization workflows with AI-powered accuracy, review checkpoints, and release-safe publishing. All right inside Contentful.
"In an AI-filled world, it's really important to give your team a framework for utilizing these tools — not only does this help them feel more comfortable working with them, but it ensures the output aligns with your strategy. AI Actions enables that."
Senior Product Manager
"Contentful and AI Actions are enabling our global team to scale quickly while creating differentiated experiences. By automating some of these tasks, our web ops team has bandwidth for higher-impact work."
Product Manager
Contentful customers working smarter with AI
More ways to succeed with Contentful
No matter your goals, content is the driving force behind business growth. Explore these use cases to make the most out of Contentful’s capabilities.
AI Actions resources to get you started
