Resources / How and why to migrate
Migrating to Contentful
Why teams choose Contentful
When your traditional CMS can’t keep up with the scale and speed of your business, it’s time to migrate to a more modern solution. Contentful is composable and API-first, meaning it can evolve alongside your teams' demands and business goals.
Marketing & digital leaders
Contentful gives marketers the autonomy to ship, test, and iterate without having to log a dev ticket.
Launch new sites and campaigns in days, not months
Update your digital content without waiting on dev support
Localize, personalize and optimize your digital experiences from a unified platform, within your existing workflows
Use integrated AI to enhance workflows, productivity and speed to market
Improve SEO and AEO with structured content
Developers & technical leaders
Contentful gives developers the flexibility to build how they want and create solutions that scale.
Work with modern frameworks (e.g. Next.js, Vercel) and APIs
Reduce maintenance overhead of legacy DXPs
Integrate with 100+ tools and services via a composable architecture
Use migration tooling and documentation designed for repeatable, scripted migrations
Scale at speed with an API-first foundation, MCP and Contentful Skills that are natively accessible to any agent, on any platform
Operations & leadership
Contentful increases operational efficiency and helps turn content into measurable business impact.
Lower total cost of ownership vs. heavy DXPs
Flexible commercial options that can offset remaining legacy contracts
Enterprise-grade security, uptime SLAs, and support
The highest standards of enterprise-level governance for AI work
Certified to SOC 2 Type 2 and ISO 27001, with regional data residency options
"One of our biggest goals was to be able to quickly spin up experiences for new markets — this was, in large part, an inspiration for our migration [to Contentful]. Now it takes just minutes to create a localized experience for a new market."
Senior Product Manager
"With AI Actions, we can automatically translate existing content in a few clicks. It’s key to getting the first draft fast — and that’s super helpful. Then we just proofread it for consistency and quality. "
Online Marketing Projects
"The best thing about our architecture [with Contentful] is that it's so well-prepared for the future. With this project, we didn’t just create a website, we created extensible back- and frontend systems. We now have the ability to automate processes and adopt modern tools and technology — like Alexa skills and ChatGPT."
Director of IT
How does Contentful stack up?
Contentful is for the teams who need to build, personalize, and deliver impactful experiences across every digital channel — at speed and at scale. See how Contentful’s capabilities stack up next to other solutions.
Now’s the time to make your move
Your legacy solution isn’t just slowing you down, it’s also limiting growth and undermining ROI. The resources below will help you understand the true value of your content investments and what to look for when evaluating your options.
Your migration toolkit
With a well-structured plan, making the move is easier than you think. Review the resources below to ensure you’re set up for success.
Implement with confidence
From migration tooling to our in-house experts and an extensive partner network, you’ll have the support you need for a smooth transition.
See Contentful in action
One dynamic content platform with infinite possibilities. Watch these short demos to see how easy it is to build in Contentful.
